A winning tradition, that is one of the secrets of success for newly crowned Serie A champions Juventus.
Their commercial director Francesco Calvo said in an exclusive interview in Turin that the stable ownership and the way they are run also contributed to them winning 32 Scudetto in their 117 years' of existence.
Despite the Calciopoli (match-fixing) scandal in 2006 after which the club were demoted to Serie B and had two Serie A titles disqualified, they had gone on to win three top-flight league title in a row since 2011.
Another factor in their favour is 91 years under the same ownership — the Agnelli family.
The focus is not always on football, but as a business. Then there’s also the winning tradition, the need for results on and off the field, he said.
Juventus are bidding to get back among the top-supported clubs in the world, which explained their pre-season tour of the Far East, which include stops in Australia, Indonesia and Singapore.