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One-stop App

May 8, 2014 - 11:26pm

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TNP PHOTO: LATASHNI GOBI NATHAN

You will soon see an App unlike any other, promised The New Paper.

That was said to more than 500 trade professionals who turned up at the launch of the Singapore Press Holdings’ suite of digital advertising solutions at Swissotel The Stamford on Thursday (May 8).

Giving a sneak peek into TNP App, which will be launched before the World Cup in june, TNP multimedia journalist Catherine Robert surprised the crowd with a demonstration of the interactive elements built into the new product.

First up was a display of a Paper Aeroplane interactive ad conceptualised and executed within six days.

Said TNP deputy editor Murali Subramaniam: “We came up with the idea last week and wanted to show how quickly such an ad could be put together and be ready to go. ”

Apart from interactive ads, the new TNP App will differentiate itself from other news portals with its emphasis on giving users a fun and engaging experience.

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